2008年4月30日 星期三

Starbucks Keeping it Green at a Higher Price

Coffee prices have been falling in recent months due to oversupply, but prices at coffee shops are not following that trend. One reason why coffee shops are keeping prices high may be that companies like Starbucks are spending money to protect the environment.

Starbucks has adopted new coffee purchasing guidelines-paying special premium prices for quality coffee produced without damaging surrounding forests and wildlife, and without contaminating water supplies with waste materials, or using excess amounts of chemical fertilizers or pesticides.→CNN Business Magazine

1.Summarize what the article is talking about:
The way that Starbucks manage. Starbucks would rather pay higher prices to protect the environment.

2.Write down any vocabulary words or phrases that you think:
i. Are difficult or you new to you: 1)Premium. 2)Contaminate. 3)Fertilizer. 4)Pesticide.
ii. Are probably useful for you to learn/know: One reason why coffee shops are keeping prices high may be that companies like Starbucks are spending money to protect the environment.

3.Say why you chose this article and how it relates to your life, your experience, you desires, etc:
Starbucks really keep prices high. I thought we have to pay high prices to buy coffee because of inflation. Well, I know I was wrong. I think Starbucks really care about making good coffee. Their shops, their service, their coffee, and so on, as long as regarding the customers, they will do their best. Now we can enjoy a cup of good coffee, because their hard working.

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