buying coffee for starbucks

a passion for perfection

Coffee is a huge business. In fact, coffee is the second most valuable commodity after oil. We comb the world for the perfect combination of climate, soil, elevation, and agricultural practices that come together to produce a great coffee. When searching for coffees, the only question for Starbucks is this: Which coffees from a given location best represent the perfect intersection of climate and skilled horticulture? It is a search for unmistakable regional flavors, what a French wine-maker would call goût de terroir, the taste of the place. At Starbucks, coffee is a fresh produce, not a commodity. When the inevitable happens and a given coffee estate or region has an "off" year, we simply don't offer that coffee. We make this tough decision rather than offering a lower quality selection to our valued customers. We buy coffee solely on its performance in the cup.→http://www.starbucks.com/ourcoffees/coffee_edu7.asp?category%5fname=buying+coffee+for+starbucks





1.Summarize what the article is talking about:
Producing a great coffee is not a easy job. It has many conditions to consider. And this paragraph mentions the viewpoint of Starbucks.

2.Write down any vocabulary words or phrases that you think:

i. Are difficult or you new to you: 1)Commodity. 2)Climate. 3)Soil. 4)Elevation. 5)Intersection. 6)Horticulture. 7)Inevitable. 8)Solely.

ii. Are probably useful for you to learn/know: We make this tough decision rather than offering a lower quality selection to our valued customers.


3.Say why you chose this article and how it relates to your life, your experience, you desires, etc:
I think everyone knows Starbucks now. When it comes to great coffee and temperamental environment, everyone thinks of Starbucks. Indeed, Starbucks always offers nice service. As soon as the customers go into their store, the clerks give them big smiles. Except for these, I have to say that Starbucks' coffee is also wonderful. If I have money, I love to buy Starbucks everyday.